Marketing Manager

Job Description:

• Oversee daily marketing operations, including team supervision, task delegation, and performance tracking.
• Identify and expand appropriate distribution channels, including digital platforms, third-party automotive listings, and local partnerships.
• Lead market research initiatives and analyze customer, competitor, and industry insights to support strategic planning.
• Collaborate with senior management to refine product and service offerings, and position them effectively within the automotive sales and service market.
• Plan and evaluate integrated marketing strategies aligned with company goals, seasonal sales and market conditions.
• Manage digital marketing efforts such as SEO/SEM, paid ads, content strategy, and customer engagement.
• Direct brand messaging and external communications to strengthen market positioning.
• Monitor, analyze, and report campaign performance using key marketing KPIs, implement improvements based on insights.
• Manage budgets, evaluate third-party proposals, and maintain relationships with marketing vendors and partners.
• Design and implement targeted promotional campaigns to drive inventory turnover and support sales goals when needed.

Education & Experience Requirements:

• A bachelor’s degree in marketing, business administration, communications, or in a discipline related to automotive technology, automotive engineering, or automotive management
• Minimum of 3 years of progressive experience in marketing, branding, or communications roles.
• At least 2 years of experience in a senior-level or managerial marketing position, with demonstrated responsibility for planning and decision-making.
• Prior experience in the automotive industry or a strong understanding of the vehicle sales and service market is a significant asset.

Required Skills:

• Strong verbal and written communication skills to articulate strategy, lead teams, and engage with clients and partners
• Proven ability to plan, execute, and assess marketing strategies in a leadership capacity
• High level of organizational and problem-solving skills
• Proficiency with marketing analytics, campaign metrics, and CRM/digital tools

Job Type: Full-time, Permanent

Wage: $7000 monthly based on 35 hours per week

Schedule: Monday to Friday

Work Location: Hybrid (Newmarket, Ontario)