Marketing coordinator

APT Consulting Ltd is looking for a Marketing Coordinator. Please refer to the job description provided below; interested candidates may apply for this position via e-mail provided below:

Job Title: Marketing coordinator
Job type: Full-time, permanent (minimum 37.5 hours per week)
Wage: $34 hourly
Number of positions: 01
Language requirement: English
Start Date of employment: As soon as possible
Minimum Education required: A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is required.
Work Experience required: At least 1 year of relevant work experience is required
Job Location: 5626-72 Street NW, Edmonton, Alberta, Canada, T6B 3J4

Job Description

• Create campaigns that would promote the products and services offered by our establishment efficiently.
• Design campaigns that will boost the presence of the brand and its ability to market to its true potential.
• Have regular discussion with the higher management and marketing team members on the marketing and sales strategies.
• Design, develop and implement strategies for all types of marketing - digital marketing, offline marketing, etc to promote the branding and sales of our products.
• Monitor campaign performance metrics, such as click-through rates (CTRs), conversion rates, and make data-driven recommendations for optimization.
• Analyze campaign data and utilize statistical analysis to determine the effectiveness of different campaign elements and make data-driven optimization decisions.
• Conduct regular surveys with existing customers, gather feedback and share it with the higher management.
• Responsible for maintaining all social media accounts of our company. Manage all the content on these social media platforms including posts, reviews, and interactions.
• Capture the key activities of the organization such as events, workshops, conferences and showcase them on the social media platforms to create brand awareness.
• Co-ordinate with internal team members to organize any media events to promote our business.
• Manage all the marketing related queries of the team members.
• Design, and develop marketing materials such as brochures, newsletters, flyers, presentations etc.
• Play a critical role in driving the success of digital marketing campaigns and optimizing the performance of various media channels.
• Display ownership and help achieve goals of the organization.
• Conduct keyword research to improve campaign performance and audience targeting.
• Post on a regular basis across all the channels with the ability to ideate and create relevant content (creative, videos,. etc).
• Stay up to date with industry trends, emerging media platforms, and digital marketing innovations to identify opportunities for growth and improvement.
• Identify target audience segments and utilize audience data and segmentation strategies to personalize campaigns and improve targeting efficiency.
• Ability to create visually compelling illustrations that align with our brand identity.
• Collaborate with the internal team to understand and interpret requirements and translate them into visually appealing videos and other design elements.

How to apply:
Please e-mail all resumes to jobs@consultingapt.com