Sales Manager

About Punjab Optical

Since 2014, Punjab Optical has earned the trust of Surrey’s community by providing professional eye examinations, contact lens fittings, on-site laboratory services and eyewear repairs. We offer an extensive selection of frames, prescription lenses, sunglasses and contact lenses, including products from internationally recognized designer brands. By combining professional eye care, modern optical technology and personalized service, we help every customer find eyewear that meets their vision needs, lifestyle and personal style. Punjab Optical Ltd. is seeking an experienced and results-driven Sales Manager to lead its retail sales function and support the company’s continued growth. The Sales Manager will develop and implement sales strategies, establish performance targets, lead and motivate the sales team, strengthen customer relationships and identify opportunities to increase revenue across company’s products and services. The position will also monitor sales performance, customer demand and market trends to support effective product, promotional and business-development decisions.

The ideal candidate is a confident sales leader with sound commercial judgment, proven team-management experience and a strong understanding of customer focused retail sales. The successful candidate will play a central role in building a high-performing sales culture, expanding the customer base and strengthening the company’s position in Surrey’s competitive optical retail market.

Employer Information

Company’s Legal Name: Punjab Optical Ltd.
Business Address: 8615 120 St, Delta BC V4C6R4
Website: www.punjabopticals.ca

Position Description
Position: Sales Manager
Type of employment: Full-Time; Permanent
No of positions: 1
Anticipated Start date: As soon as possible
Work Location: 8615 120 St, Delta BC V4C6R4

Salary and Benefits

• Salary: $70,000–$75,000 annually, based on experience and qualifications, plus performance incentives tied to store sales targets
• Employee referral bonus: $1,000 for each successful hire, payable in accordance with company policy
• Complimentary eye examinations for employees and eligible immediate family members
• Employee and family discount: 50% off eligible optical services and products, including eyewear and lenses
• Relocation assistance: Up to $1,500 for eligible candidates relocating to Surrey for this position

Responsibilities

• Plan and manage the store’s sales operations to achieve revenue, profitability and business growth objectives.
• Develop sales strategies and establish monthly, quarterly and annual sales targets.
• Review sales results, customer demand, market trends and competitor activity to identify opportunities for increased sales.
• Lead and supervise the sales team, assign responsibilities and regularly evaluate individual and overall performance.
• Recruit, train, coach and retain employees while promoting a professional, accountable and customer focused work environment.
• Determine the appropriate mix of eyewear, lenses, sunglasses, contact lenses and related services based on customer needs and sales performance.
• Develop and implement pricing strategies, promotional campaigns, referral programs and customer-retention initiatives.
• Establish and maintain relationships with suppliers, coordinate purchasing requirements, and negotiate pricing and delivery terms when required.
• Monitor inventory levels and product movement to maintain adequate stock while reducing excess and slow moving inventory.
• Prepare sales forecasts and budgets, authorize expenditures within established limits, and monitor revenues, costs and profit margins.
• Establish customer service standards and resolve escalated concerns relating to products, orders, warranties and service delivery.
• Work closely with opticians, optometrists and laboratory staff to coordinate customer orders and maintain an efficient sales process.
• Ensure sales activities, employee conduct and store practices comply with company policies and applicable industry requirements.
• Perform other duties as required to improve store productivity, support sales growth and advance overall business objectives.

Qualifications & Requirements

• Minimum 3-4 years of relevant experience in retail sales, including experience in a supervisory or managerial position.
• Proven ability to lead a sales team, establish performance targets and drive revenue growth.
• Post-secondary education in business administration, sales, marketing, retail management or a related field is preferred.
• Strong knowledge of sales planning, customer service, inventory control, merchandising and retail operations.
• Experience preparing sales forecasts, monitoring budgets and reviewing revenue and performance reports.
• Strong leadership, coaching, decision-making and problem-solving abilities.
• Excellent verbal and written communication, negotiation and interpersonal skills.
• Ability to develop effective working relationships with employees, customers, suppliers and other business partners.
• Strong organizational and time-management skills, with the ability to manage competing priorities.
• Comfortable using point-of-sale systems, inventory software, Microsoft Office and other business applications.
• Experience in the optical retail industry or familiarity with eyewear and related products is considered an asset.
• Ability to work flexible hours, including evenings, weekends and statutory holidays, based on business requirements.

How to apply?

Interested and qualified candidates are invited to apply by emailing their resume to punjaboptical13@hotmail.com, with the position title clearly mentioned in the subject line. Please ensure your application includes a current contact number. Candidates may also apply in person by dropping off their resume at our office located at 8615 120 St, Delta, BC V4C 6R4, during regular business hours.

To be considered, candidates must clearly outline in their resume or cover letter how they meet the job requirements and qualifications for this role. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Why Join Us?

Joining Punjab Optical means becoming part of a trusted optical practice that has served the Surrey community for more than a decade. We are committed to professionalism, exceptional customer service and continuous improvement, while providing a supportive and collaborative workplace where employees are encouraged to take initiative and contribute to the company’s success. As Sales Manager, you will play an important role in leading the sales team, strengthening customer relationships and driving the store’s revenue and long-term growth. This is an opportunity to make a meaningful impact within an established business while helping deliver a consistent and positive experience to every customer.

We look forward to welcoming a motivated and results oriented sales professional who shares our commitment to quality, innovation and exceptional eye care.